For 7 years, Sergey worked in the event industry, organizing PR events and developing commercial projects ranging from barbershops to crypto ventures. However, his key decision was to focus on work that truly resonates with him. Sergey supported Dasha’s desire to create her own product, saying: “It is a great gift when there is a woman next to you who can also be a business partner.”

Daria always knew that office life was not for her and felt a strong desire to create something of her own: “We wanted to create from the heart, and it didn’t matter how much money we would make.” Daria personally develops all the brand’s products. At a time when oversize was not yet widely styled, Daria and MANEKEN BRAND helped make it popular, while the “Gucci in the wash” T-shirts became widely referenced. Today, everything you see in the brand’s content and products reflects the same passion and creative energy that continues to drive Daria.